Luxury Wool, In a T-Shirt.
Launching September 2025 • Secure 15% Off Now
All the Benefits of Wool. None of the Downsides.
Like a second skin
Soft to touch, light and breathable. It is warm in the winter yet cool in the summer.
Built for movement
Adapts to your body and your day. Natural stretch that returns to the same shape again and again.
Low maintenance
Wash at home at 30°c. Doesn't lose its quality or shape. No pilling/bobbling.
The Fabric Comes First
From Formal to Everyday Wear
Founded in 1865 in Italy’s Biella region, REDA is one of the world’s leading wool manufacturers.
This fabric comes from REDA ACTIVE, their high-performance line, and features a high-gauge jersey knit, usually reserved for the finest tailored suits.
Engineered for Everyday
Our Merino T-shirt (coming soon)
Made from 100% New Zealand Super 120’s Merino wool, it undergoes special processing at every stage resulting in minimal pilling, a refined shine, and an exceptionally soft hand feel.
We’ve adapted it for a t-shirt: soft, featherlight, naturally odor-resistant, incredibly breathable, and machine washable.
The Fit, Perfected
A Glimpse Before the Launch
After months of wear-testing, we’ve refined the fit: clean lines, relaxed where it matters, with just the right drape.
Tailored to feel effortless, tucked or untucked, layered or solo. It’s the t-shirt you’ll reach for when you want to look sharp, stay cool, and feel at ease.
Value
Premium quality, Honest price
We create premium, handcrafted t-shirts at a fair price by working directly with top manufacturers and selling without middlemen. No inflated markups; just honest craftsmanship built to last.
We are working hard to make this premium merino t-shirt available at no more than €80.
You’ve worn t-shirts, You’ve worn wool, but...
You’ve never worn both like this.
Crafted entirely in Italy from REDA wool, now reimagined by MIDAundici into something you’ll actually want to wear.
Wool. Reinvented.
Crafted entirely in Italy with premium Merino wool, reimagined by MIDAundici into a tee.
Lightweight. Naturally thermoregulating. Odor-resistant.
And, yes — it’s machine washable at 30°c.
We’ve spent months adapting this fabric for everyday wear; with a silhouette you won’t see until it’s ready.
Launch in Sept 25
Launching This August
Launching September 2025 • Get 15% Off at Launch
